About
A Jacksonville marketing company for people who do the work.
Moops Local exists because too many good Jacksonville service businesses lose work to competitors who are simply easier to find and easier to call. That is a fixable problem, and it is the only problem we work on.
The name
Why "Moops"?
Moops was my Navy callsign. Yes, like the Seinfeld episode with the misprinted trivia card. It stuck, and it's easier to remember than another set of initials — which, in local marketing, is most of the battle.
Who's behind it
Christopher Moore
I'm Christopher Moore, the founder of Moops Local. Jacksonville has been home for most of my adult life, starting with my first Navy duty station aboard the USS John F. Kennedy.
My connection to the trades goes back even further. My dad was one of those true jack-of-all-trades guys. He owned his own plumbing business, did electrical work, could fix just about anything, and loved working on cars. Growing up around him gave me a real appreciation for skilled tradespeople, service-business owners, and people who make a living by solving practical problems for others.
I've always wanted to build something of my own. Over the years, my work has centered on leadership, operations, technology, data, and process improvement, and I started Moops Local to put those skills to work for the kinds of business owners I grew up admiring.
My goal is simple: help Jacksonville-area service businesses get found, capture more opportunities, follow up faster, automate repetitive work, and turn more of their hard-earned leads into customers.
How we work
Six rules we don't bend.
Say the real number
If something didn't work, you'll hear it from us first. Reporting that only contains good news isn't reporting.
Fix the cheapest thing first
If a free Google Business Profile change beats a paid campaign, we do the free thing and say so.
Your leads are yours
We don't buy leads, resell leads, or send the same customer to three competitors. Everything runs under your number, your site, your profile.
No lock-in games
You own your domain, your accounts, and your data. If you leave, you take all of it.
Plain language
No synergy, no elevating your brand. We'll tell you what we're doing and why in words you'd use with a customer.
One market
Jacksonville and Northeast Florida. Local knowledge is the advantage; spreading thin would waste it.
Where we work
Jacksonville & Northeast Florida
- Jacksonville
- Jacksonville Beach
- Atlantic Beach
- Neptune Beach
- Mandarin
- Arlington
- Southside
- San Marco
- Riverside / Avondale
- Orange Park
- Fleming Island
- St. Johns
- Ponte Vedra
Not on the list? If you serve Northeast Florida, ask anyway — the list is a starting point, not a hard boundary.
We'd rather show you than tell you.
We publish our own marketing results — including the failures — on the Marketing Experiment page. Start with a free audit of your own business.